7 Steps to become successful Online Fitness Coach by COACHLINE

Being a successful online fitness coach is more than just being a good trainer with passion. 

 

You have to have the business side of things locked down in order to thrive and make six-figures and beyond online.

If you are looking to bring your fitness business online these 7 steps will help you start your journey. The benefits of coming online are: You don’t have to trade time for money, you can work with more clients, your career will last longer than the average 2 years,  you can make more money (LOTS), you can increase your prices, you can travel more and have freedom, you don’t have to deal with cancelled clients, you can work with only who you want to work with, there’s no crazy hours — and the list goes onnnnnn.

So if this sounds like something you want then follow these 7 Steps to Become a Successful Online Fitness Coach.

 

Your Online Empire Awaits…

1. Identify Your Niche

 

“When you appeal to all you appeal to none” -Shani Tene’

Here’s the thing you cannot try to serve everyone. You have to find a specific problem with a specific group of people and deliver a specific solution. That is a lot of “specifics” but seriously let’s take a look at this story to see what we mean:

For example, there’s 2 doctors: a general practitioner and a brain surgeon. You need brain surgery. The general practitioner can do the surgery at a much cheaper cost. But the brain surgeon is more expensive and more experienced with the procedure.  Would you choose the brain surgeon doctor or would you choose the general practitioner doctor? They’re both doctors, right?

It’s the same concept when it comes to your fitness business. You need to get specific and focus on a specific problem to solve. Maybe you are a mother who struggled to lose weight post pregnancy but managed to drop 30 pounds.  In this case it may be a good idea to work specifically with postpartum women looking to get fit. This way you know who your ideal client is, you can speak their language, you know what you’re going to help them with and your weight loss strategies can be specifically tailored to them. 

The benefit of niching down it that you can easily pre-qualify clients. As a result, if they do not fit within your Niche then you do not work with them. This will allow you to charge more, and work with people you actually want to work with, because you will be providing a specialty that’s more highly sought after by the people in your niche, just like the brain surgeon. 🙂

Let us know your niche in the comments. And don’t just say, moms, dads, athletes — what kind? Get specific, remember?

 

2. Create C.A.T.C.H.Y Content

 

The days of posting before and after photos, or photos of yourself and expecting to get sales has come to an end. People are now looking for free information to help them reach their goals. In order to stay relevant and sought after you must create content that WOWs and helps your audience. You can engage people by posting content that’s helpful, keyword “helpful”. But, whatever you do make sure that every post that you’re posting has at least one of the C.A.T.C.H.Y Content features:

C hanges lives

A ddresses a “why”

eaches

ompelling

H elps solve a problem

Y ields an action

What type of C.A.T.C.H.Y Content will you post this week? Let us know in the comments.

 

3. Use The Right Tools to Automate Your Business

 

Have you ever wondered how some fit pros are running million dollar business why others are struggling to make ends meet? It all boils down to using the RIGHT tools to automate your business. Doing things the manual way will slow you down and prevent you from scaling. Invest in the proper tools to run your business and you will find your sales increasing dramatically, and the ability to market online will become easier.

There are 5 main tools you will want to start using now to grow online. Download our FREE TOOLS GUIDE to see the exact tools million dollar fit pros are using that you can use too (and yes some are free).

4. Choose Your Marketing Tactics Wisely

 

Certainly, the most important thing to realize if that no matter how great of a service you’re offering or how great your results are if people don’t know about you they won’t be able to find you, therefore they can’t buy from you. You have to get your name and your business out there and the best way to do that is through three main marketing tactics.

 

Social media

Social media can be broken down into 2 sectors: paid and free advertising. Paid promotion is simply ads. You put money behind a post to reach more people. Free promotion is organic traffic. You just post to social and cross your fingers that someone sees it. In order to ensure the greatest success you will want to invest in paid advertising. The three top places we recommend you advertise are Facebook, Instagram and YoutTube.

 

Partnerships

Why do all the work, when you can get someone else to help you? Engaging in partnerships is a great free way to gain traffic. By working with other people you can get access to their audience who eventually will become your audience. One of our main methods to gaining traffic is using our Street Team. A Street Team is your friends, family, acquaintances and influencers who you engage to help promote your brand. You provide them with materials and information to send to their audience and in turn their traffic will start to come your way.

 

Referrals

If you are providing your clients with great results, offer incentives for referrals. You can easily build your client base simply from people you’ve already had success with online.

Which marketing tactic do you prefer? Drop a line in the comments.

 

5. Create a Lead Magnet

 

“I don’t like free stuff” – said nobody, EVER. Everyone loves to get free things, so why not give it to them. Providing free information in the marketing world can be accomplished with a Freebie or more properly known as a Lead Magnet.

A lead magnet is an incentive that business owners offer to potential buyers in exchange for their email address or other contact information. Every business, including yours, needs a lead magnet! The lead magnet usually offers informational content on the form of a digital download such as a PDF, eBook, checklist etc. Scroll back up to Step #3 and you will see a lead magnet live in action, do yourself a favor and download it! You won’t regret it. See what we did there? 😉

If you had a lead magnet what content would you share? Let us know in the comments!

 

6. Establish A Client Onboarding Process

 

So you are sick and tired of working with people who you don’t want to work with? Whether it’s – they can’t afford your services, they have a bad attitude, they don’t have the grit and determination, they are always late or no show – don’t worry that won’t be an issue when you move your business online. With an online business you can pre-qualify your clients and choose who you want to work with.

You will want to create an application that asks for some basic information like: what are your goals, are you willing to invest to reach your goals, have you worked with a trainer before, do you have any health restrictions etc. This way you know what you are getting yourself into before they even join your program.

Once they complete the application you will want to hop on a call with them to further pre-qualify them. If they are a good fit then you can invite them to join your program. Once they join they will then fill out their full health history so you can provide a custom plan for them.

 Head to the comments and let us know…Do you have an onboarding process?

 

7. Deliver an Irresistible Program That Gets Results

 

No matter how good your systems are or how well put together your business is if you don’t provide your clients REAL results, you will struggle getting sales. Truly caring about the success of your clients and actually getting them results is vital to succeeding online. Testimonials will be one of your greatest selling points, so make sure you have some or get some! If your program is specifically tailored to your niche (cough cough #1) then you shouldn’t have any difficulty getting client results. So be sure you keep it specific and custom to their needs!

 

You can download our Free Tools guide below to see what tools you should use for each step! If you find this helpful, let us know!